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THE FACEBOOK ADS AUDIT CHECKLIST

A 4‑step P.A.I.D. framework to find and fix wasted ad budget — distilled from $1M+ in ad spend for founders, entrepreneurs and small businesses.

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How to use this checklist

1. Open Meta Ads Manager in one tab and this checklist in another
2. Work through each section in order
3. Mark each item: P = Pass, W = Warning, C = Critical
4. Fix all Critical first, then Warnings
5. Use the Action Plan at the end

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Severity guide

• CRITICAL: Fix immediately (costing ~$100+/week)
• WARNING: Fix this week (costing ~$20–100/week)
• PASS: You’re good here </aside>

Part 1: Pinpoint what’s wasting your ad budget

Account structure (Checkpoints 1–8)

1. Campaign organization

• [ ] Are campaigns organized by goal/objective (not just "Campaign 1, Campaign 2")?
• Red Flag: Generic campaign names like "Facebook Campaign" or numbered campaigns
• Why It Matters: You can't optimize what you can't identify quickly. Clear naming = faster decisions
• Quick win: Rename using [Objective]_[Product]_[Audience]_[Date]
• Example: Conversions_EbookLaunch_Warm_Nov2025

2. Campaign objective alignment